The Professional Bull Riders Official Fan Club

Dear PBR Fans,

Welcome to the "Toughest Sport on Dirt" and to our PBR Fan Club!

The question is ARE YOU TOUGH ENOUGH? We are excited to offer fans 3 levels of membership to ensure you attain the ultimate PBR Fan Club experience: Toughest, Tough and Passport.

With the Toughest or Tough Membership, you will also have early premium ticket access, including our seat renewal program, special tours, and many picture perfect moments as you can get down on the dirt with our PBR Riders at select Build Ford Tough Series with our exclusive "Dirt Access".

Along with the many benefits we have fashioned for you, we are proud to offer the PBR Passport card that rewards our fans for sharing their PBR experience. Throughout the season, you will receive great opportunities offered by PBR and our partners, many of which will allow you to earn additional entries in the Passport sweepstakes. The more you participate, the better your chance to win season long prizes!

Our team is dedicated and devoted to meeting the needs of our fans and providing the experience of a lifetime with every event you attend. To review all these FANtastic benefits, visit or call our Customer Service Care Center, as we have an enthusiastic team in place ready to assist you with all your PBR service needs, Monday through Friday, 8 a.m. — 5 p.m. MT at 800-732-1727.

Thank you for your loyalty and continued support. We realize without valuable and dedicated fans like you, the PBR would fail to exist as we know it! Thank you for being a part of our PBR family and the "Toughest Sport on Dirt!"


Jeff Snyder
Director of Loyalty Marketing

Close this letter.


Want Everything? PBR Toughest is the Ultimate Fan Club!

On top of all of the benefits offered to Tough and Passport members, Toughest members are entitled to much more!

  • $110 in Merchandise, which includes Fan Club T-shirt, Hat, Decal, Fan Club Bottle Opener Keychain, and exclusive Hat Pin.
  • 10% off Merchandise (via Customer Service 800-732-1727).
  • Opportunity to win Surprise Seat Upgrade, Shark or Chute Seat for a section.
  • 20% off Chute Seats (subject to availability).
  • PBR's 8 Second Program (quarterly).
$99.99 yearly


PBR Tough puts you in the best seats in the arena!

Tough members get everything included in a Passport membership, plus gain early access to BFTS tickets, merchandise specials and other exclusive access:

  • $25 in Merchandise, which includes Decal, Fan Club Bottle Opener Keychain, and exclusive Hat Pin.
  • Ticketing Perks: Seat Renewal Program.
  • Preferred Hotel Rate at Host Hotels.

  • Exclusive Fan Club Event Itineraries.
  • Early Entrance into BFTS Events.
  • Experiential benefits as Dirt Access, Meet & Greets, Tours, etc. at select BFTS events.
$29.99 yearly


Interact and stay informed with the PBR!

Contribute to the conversation on, share news and stats on your favorite social networks, and play the PBR Fantasy game.

  • Stay Informed on PBR news with email updates.
  • Play the PBR Fantasy game.
  • Opportunity to receive exclusive Partner Offers
  • Opportunity to win yearly, monthly, weekly and BFTS Event Prizes

More Access Exclusive Content Premium Experiences

Toughest Tough Passport
Merchandise (Valued at $110)
T-Shirt, Hat
8 Second Program (Quarterly)
Decal, Fan Club Bottle Opener Keychain, Hat Pin
Exclusive Pre-Sale Merchandise Discounts through PBR Shop
Exclusive 20% Off Montana Silversmiths Discount
TOUGHEST-Only Benefits
20% discount off Chute Seats*
10% discount on Merchandise via Customer Service
Free entrance to World Finals Fan Club Events
Opportunity to win Surprise Seat Upgrade, Chute Seat/Shark Cage for a section
Opportunity to win "Fan of the Year" Belt Buckle
Opportunity to serve on Fan Club Advisory Board
Receive additional promotions and offers throughout the year
Ticketing Benefits
"Seat Renewal" Program*
Event Benefits
Exclusive Meet & Greet*
Early Entrance*
Dirt Access*
Special Tours at Select BFTS Events*
Miscellaneous Benefits
Host Hotel Stays*
Official Membership Card
Digital Benefits
PBR Online Fantasy Game
Email Communications
Event Itinerary
*Subject to availability at BFTS events.