The Professional Bull Riders Official Fan Club

Dear PBR Fans,

Welcome to the “Toughest Sport on Dirt” and to our PBR Fan Club!

The question is ARE YOU TOUGH ENOUGH? We are excited to offer fans 3 levels of membership to ensure you attain the ultimate PBR Fan Club experience: Toughest, Tough and Passport.

With the Toughest or Tough Membership, you will also have early premium ticket access, including our seat renewal program, special tours, and many picture perfect moments as you can get down on the dirt with our PBR Riders at select Build Ford Tough Series with our exclusive "Dirt Access".

Along with the many benefits we have fashioned for you, we are proud to offer the PBR Passport card that rewards our fans for sharing their PBR experience. Throughout the season, you will receive great opportunities offered by PBR and our partners, many of which will allow you to earn additional entries in the Passport sweepstakes. The more you participate, the better your chance to win season long prizes!

Our team is dedicated and devoted to meeting the needs of our fans and providing the experience of a lifetime with every event you attend. To review all these FANtastic benefits, visit or call our Customer Service Care Center, as we have an enthusiastic team in place ready to assist you with all your PBR service needs, Monday through Friday, 8 a.m. – 5 p.m. MT at 800-732-1727.

Thank you for your loyalty and continued support. We realize without valuable and dedicated fans like you, the PBR would fail to exist as we know it! Thank you for being a part of our PBR family and the "Toughest Sport on Dirt!"


Jeff Snyder
Director of Loyalty Marketing

Close this letter.


Want Everything? PBR Toughest is the Ultimate Fan Club!

On top of all of the benefits offered to Tough and Passport members, Toughest members are entitled to much more!

  • Ticket pre-sale window, preferred hotel rates and preferred pricing.
  • Unprecedented access to PBR riders, bulls, and special events.
  • Invitations to “Toughest Only” events like the NEW annual Fan Club Gala at World Finals in Las Vegas.
  • PBR's 8-Second Magazine.
  • Access to exclusive Chute Seats and Shark Cage Seats at Built Ford Tough Series competitions!
  • Fan Club Merchandise: T-shirt, hat and exclusive PBR pin!
  • 10% off all merchandise from the PBR Shop.
  • 10% off all additional Fan Club memberships for family members.
$149.95 yearly


PBR Tough puts you in the best seats in the arena!

Tough members get everything included in a Passport membership, plus gain early access to BFTS tickets, merchandise specials and other exclusive access:

  • Ticket pre-sale window, preferred hotel rates and preferred pricing.
  • Early access to BFTS Events.
  • Pro Bull Rider Magazine (Digital Edition).
  • 10% off all merchandise from the PBR Shop.
  • Access the award winning PBR 360 Online Portal.
$29.95 yearly


Interact and stay informed with the PBR!

Contribute to the conversation on, share news and stats on your favorite social networks, and play the PBR Fantasy game.

  • Stay Informed on PBR news with email updates.
  • Play the PBR Fantasy game.

More Access Exclusive Content Premium Experiences

Toughest Tough Passport
Membership Benefits
Official Membership Card
Preferred Hotel Rates
10% Off Additional Memberships
Event Benefits
Ticket Pre-Sale Window
Surprise Seat Upgrade
Exclusive Meet & Greet at Select BFTS Events
Early Entrance at Select BFTS Events
Dirt Access at Select BFTS Events
“Save your Seat” Program at BFTS Events
Special Tours at Select BFTS Events
Win/Purchase Behind-The-Chutes Tour at Select BFTS Events
Exclusive PBR Hat Pin, Refrigerator Magnet Schedule 2014 BFTS
PBR T-Shirt & Hat
8 Seconds’ Magazine
Receive $5.00 off yearly/$10.00 off 2-year subscription to Humps N’ Horns Magazine
10% off all merchandise from the PBR Shop
Online Benefits
E-Newsletter Updates
PBR Online Fantasy Game
PBR 360 Online Portal
Exclusive Offers PBR Corporate Partners
Pro Bull Rider Magazine (Digital Edition)
Access to Online Media Guide
Access to PBR Premium Photo Gallery
Participation Opportunities
Weekly Fan Club Forum with PBR Staff & Special Guests
Serve on the PBR Fan Club Advisory Board
Membership only contests, promotions, and giveaways
Attend Annual Fan Club Gala
Win ‘Fan of the Year’ Belt Buckle
Purchase or Win Limited Edition PBR Items